Ashley Joy Banana Shampoo helps strengthen hair strands and prevent hair loss with the Biotin it contains. While Provitamin B5 helps preserve and lock in moisture for longer, it supports nourishing the scalp and protecting its health, and softening the hair strands. It creates a shiny and protective film layer on the hair surface with Vegan Keratin. While banana extract deeply moisturizes the hair, the potassium it contains nourishes the hair and supports healthy growth. Coconut milk extract contains proteins that help strengthen hair and gain volume, softens hair and gives shine.