Ashley Joy Treat Yourself Gently!
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Color Protection Series

Moisturizes and Strengthens Hair with the Plant Oils it contains 💪✨

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Hand and Nail Care
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Hair Care
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Perfect Tone with Purple Care Series

Choose Your Category

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Don't let the autumn winds dry your hands!

Hand Care Start Shopping
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Support the Impressive Look of Your Eyes 🌟

Eyelash And Eyebrow Serum Start Shopping
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Your hair retains its color like the first day. ✨

Silver ShampooStart Shopiing
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100% Vegan
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Not Tested On Animals
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Does Not Contain SLES
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Does Not Contain Paraben

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For purchases of 750 TL and above

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Vegan and Paraben

free products


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Ashley Joy's story begins with Aslı Şen, the creator of your brand, looking for a care product for her own hair. Realizing that processed hair loses its naturalness, health and shine over time, Şen tries many products to prevent this, but cannot get the results he wants.

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