Ashley Joy Anti-Brass Purple Care Series – Platinum, Blonde & Gray Hair
Ashley Joy’s Anti-Brass Purple Care Series is specially developed for platinum, blonde, and gray hair.
Silver (Purple) Shampoo
This purple shampoo neutralizes unwanted brassy tones in colored hair. Enriched with Vitamin A, blueberry extract, and provitamin B5, it nourishes and softens hair without making it stiff. Vitamin A helps regulate sebum production, keeping the scalp moisturized.
Purple Hair Mask
Formulated with toning pigments, this purple hair mask neutralizes brassy tones in yellow and light-colored dyed hair. Its ultra-pigmented formula not only corrects color but also deeply nourishes hair thanks to its amino acid complex. Natural oils like coconut, argan, avocado, and shea provide moisture and strengthen colored hair. The sulfate-free formula delivers powerful results in a short time. Recommended to use with Ashley Joy Purple Shampoo and Purple Leave-In Conditioner.
Purple Leave-In Conditioner
Designed with toning pigments, this purple leave-in conditioner neutralizes brassy tones in yellow and light-colored hair. Enriched with henna extract, it protects hair color against light exposure while moisturizing and improving elasticity with coconut, argan, avocado, and shea oils. It ensures easy combing, adds shine, and, being sulfate-free, delivers strong results quickly. Recommended to use with Ashley Joy Purple Shampoo and Purple Hair Mask.
Ashley Joy's story begins with Aslı Şen, the creator of your brand, looking for a care product for her own hair. Realizing that processed hair loses its naturalness, health and shine over time, Şen tries many products to prevent this, but cannot get the results he wants.