With its formula developed to add strength to fine hair and support a fuller appearance, Ashley Joy Argan & Olive Oil Shampoo helps moisturize your hair thanks to argan oil, contributing to a shinier and more vibrant look, while olive oil helps prevent hair breakage at the ends. With regular use, it supports hair reconstruction. It nourishes without weighing your hair down. Free from parabens and paraffin. Ideal for all hair types.
Ashley Joy Volumizing Shampoo, with its formula containing quinoa, agave extract, and an amino acid complex, aims to give your hair a fuller appearance. The bamboo extract in its content provides strength and elasticity to the hair, while caffeine helps strengthen and plump the hair. In its formula specially developed for fine hair, horse chestnut extract provides necessary care to the hair roots, and biotin improves hair quality, supporting a shinier and more vibrant look. Free from parabens.
Ashley Joy's story begins with Aslı Şen, the creator of your brand, looking for a care product for her own hair. Realizing that processed hair loses its naturalness, health and shine over time, Şen tries many products to prevent this, but cannot get the results he wants.