Ashley Joy Curl-Defining Shampoo
Specifically formulated for wavy and curly hair, this shampoo helps soften and shape hair while gently cleansing without drying. Its rich formula contains Coconut Oil, which moisturizes hair and helps detangle strands, while Hibiscus and Keratin support hair repair and strengthen strands. For optimal results, it is recommended to use alongside the Curl-Defining Conditioner and Leave-In Care Cream.
Ashley Joy Curl-Defining Conditioner
Enriched with Shea Butter, this conditioner helps retain moisture in hair for longer periods. Keratin nourishes dry and fragile hair, improves elasticity, and makes hair easier to comb. It detangles curls without weighing them down, reduces frizz, nourishes, and hydrates. Protects hair from heat and environmental stress, leaving curls soft, silky, and strong.
Ashley Joy's story begins with Aslı Şen, the creator of your brand, looking for a care product for her own hair. Realizing that processed hair loses its naturalness, health and shine over time, Şen tries many products to prevent this, but cannot get the results he wants.