Ashley Joy Curl-Defining Shampoo
Specifically formulated for wavy and curly hair, this shampoo helps soften and shape hair while gently cleansing without drying. Its rich formula includes Coconut Oil to moisturize and help detangle, while Hibiscus and Keratin support the repair of hair strands. For best results, it is recommended to use alongside the Curl-Defining Conditioner and Leave-In Care Cream.
Ashley Joy Curl-Defining Conditioner
Enriched with Shea Butter, this conditioner helps retain moisture in the hair for longer. Keratin nourishes dry and fragile hair, improving elasticity and making hair easier to comb. It detangles without weighing curls down, reduces frizz, nourishes, and hydrates. Protects hair from heat and environmental factors, leaving curls soft, silky, and strong.
Ashley Joy's story begins with Aslı Şen, the creator of your brand, looking for a care product for her own hair. Realizing that processed hair loses its naturalness, health and shine over time, Şen tries many products to prevent this, but cannot get the results he wants.