Ashley Joy Curl-Defining Shampoo
Specifically formulated for wavy and curly hair, this shampoo helps soften and shape hair while gently cleansing without drying. Its rich formula includes Coconut Oil to moisturize and help detangle, while Hibiscus and Keratin support the repair and strength of hair strands. For best results, it is recommended to use alongside the Curl-Defining Conditioner and Leave-In Care Cream.
Ashley Joy Curl-Defining Conditioner
Enriched with Shea Butter, this conditioner helps maintain moisture in the hair for longer periods. Keratin nourishes dry and fragile hair, improves elasticity, and makes hair easier to comb. It detangles curls without weighing them down, reduces frizz, nourishes, and hydrates. Protects hair from heat and environmental stress, leaving curls soft, silky, and strong.
Ashley Joy's story begins with Aslı Şen, the creator of your brand, looking for a care product for her own hair. Realizing that processed hair loses its naturalness, health and shine over time, Şen tries many products to prevent this, but cannot get the results he wants.